A new book · Brandon Willington

F*ck Your Agency

Turn clicks into leads that actually buy

For the service-based business owner who's done paying an agency $3,000 a month to hit the boost button — and wants a pipeline of leads that book and buy.

Out 14 October 2026

The problem

Everyone talking about your business is a stranger to it. You are the only one who actually knows the customer.

You started your business because you were good at the thing. Word of mouth carried you for a while — some months you cleared $20k, others you barely covered rent. Feast, then famine, then the white-knuckle wait for the phone to ring.

So you did what everyone does. You hired an agency. One quoted $35k for a landing page. The next charged $400 and quietly shipped your account to a room full of button-clickers who know nothing about your customer, your business, or your voice. Neither one could sell what you sell — because they've never lived your customer's problem the way you have.

This book hands you the other way: the ten principles that decide whether an ad works, and the proof that you are the most qualified person alive to run your own marketing.

Inside the book

Ten principles.
Every platform. Any service.

Not tactics that expire when the algorithm changes — ten lenses to diagnose why your advertising isn't working, and fix it.

01
Art vs Science
Where instinct ends and the data has to take over.
02
Dials, Not Switches
Nothing is on or off. Everything is a setting you tune.
03
Meet Them Where They're At
The core philosophy. Match the message to the moment.
04
Set Expectations
The ad makes a promise. The next step has to keep it.
05
Winning Hearts & Minds
Emotion opens the door; logic lets them justify the walk through it.
06
Constructing Your Argument
A campaign is a case. Build it so the "yes" feels inevitable.
07
Only Sell the Next Step
You're not closing the sale in the ad. You're earning the click.
08
Curious vs Committed
Know which one you're talking to before you ask for anything.
09
Physical & Psychological Resistance
Every point of friction between the click and the cash.
10
Chasing Problems Upstream
Bad leads aren't a lead problem. Find where it really started.
Who's writing it

Brandon Willington spent half a decade getting strangers to spend Friday nights at a dingy nightclub 30 minutes out of Perth. That—not a marketing degree—was the education.

He turned it into a done-for-you agency, tore that up, and built a company that teaches service-based business owners to run their own ads instead. It grew 39x in a year.

Use it before your competitor does.